Joe Borges Designer / Thinker /Type Devil / Doer

My passions are design, typography, letterpress and making. My enthusiasm allows me to have fun working in this crazy business, always learning along the way. Each project that comes along always requires its own approach, its own style, and its own solution. And I love a good problem to solve.

The goal for me is to use my talents to help others, to keep being challenged in life (and work) and to continue to get better in everything I do.

MY TOOL KIT

Visualizing and conceptualizing.
InDesign, Photoshop, Illustrator, and still do things by hand.
Enthusiastic, confident, and highly motivated.
Years of big, small and start-up agency experience.
I get it: strategy, crazy deadlines and working with lots of personalities.
Typography, craftsmanship and quality.
Understands the production process.
A leader and team player, strives to make the place fun.
A member of R.G.D. Ontario.

PLACES THAT LET ME DO WHAT I DO

Aardvark Inc.

2018: Creative Director

CREATIVE.THINKING.APPLIED

Aardvark Inc is a new breed of creative agency uniquely resourced to provide integrated agency and brand consulting services. We continue to win the confidence of clients by filling the gap for senior executives that are looking for a different style of creative agency partner; providing innovative solutions to clients’ real business challenges & opportunities with an entrepreneurial spirit.

The depth of a premier creative agency coupled with the discipline and intellectual capital of a forward thinking consulting firm, Aardvark provides seamless end to end agency services and thought leadership through to the point of implementation. Nimble & efficient, we are able to compress the path of bringing strategy to life through integrated conventional and non-conventional channels. Process focused & detailed oriented, Aardvark brings a unique perspective & methodology to clients on a national, North American and global basis.

B+H Architects

2017: Director, Creative + Graphic Design, Associate

At B+H we believe in the power of design to transform spaces, communities, and economies. We enable our clients’ visions through customized designs that exceed their business goals and inspire the people that live, work, heal, and play within them. We view every challenge as an opportunity for learning and we never lose sight of the people we’re designing for – regardless of the type of development, scale, scope, or geography involved.

dubdub

2016-2017: Creative Lead

At dubdub we’re all about reducing the lag between epiphany, expression and reward. Our video creation application is the perfect way for you to capture, edit and share content in the moment and on the fly. All entirely on your mobile phone. Intuitive design reduces the hurdles for anyone wanting to create awesome 90 second videos. Or, as we prefer to call them, dubs. No tedious desktop software. No lag sharing that content natively into Facebook, Twitter or Instagram. In our world you See It. Shoot It. Share It. And now, we’re on the Apple App Store. So get dubbing. We can’t wait to see what you share.

The&Partnership / The Box

2014-2016: Senior Designer / Art Director

Working as a creative on the TELUS account for both mobile and home services. Across all platforms including national retail promotions, in-store device merchandising and digitial boards, online banner and social campaigns, collateral, print ads, outdoor and key location/retail window installations.

Client: TELUS

Cheil Canada

2011-2014: Studio + Design Director

For three years I lead the Cheil Design and Production Studio. Built from the ground up, we went from a staff of two to having five designers, one PM and one proofreader. We handled print advertising, DM, corporate, branding, in-store promo, outdoor, plus web design for microsites, banners, email and social posts. Our billings for design and production services increased by more than 3 times and placed Cheil Canada in the top 5 offices globally for Cheil.

Clients: Samsung Canada, Hankook Tires, Horizons ETF, Causemetics, Personal Injury Alliance and Ontario Association of Radiologists.

Ogilvy Canada / RedWorks

1997­­-2011: Senior Designer / Art Director

Senior Designer working in RedWorks, Ogilvy’s design studio. Specialising in print advertising, DM, corporate, branding, in-store
promotions, outdoor, online banners and websites. Brand steward for Plan Canada and EDC.

Clients: EDC, DFAIT Canada, Kraft, Kimberly-Clark, Conyers Dill & Pearman, ICCA, duMaurier, Ministry of Health Ontario, Quiznos, Yahoo!, Blanco, CAA, CMA, AMEX, ICAO, Cisco, DHL, Lenovo, IBM, Timex, SAP, Mattel, Dove and Cogeco.

Advantex Marketing

1994-1997: Graphic Designer

Creating concepts from initial design through to disk load. Design included direct marketing and promotional materials, packaging, print advertising, corporate annual reports, and program materials for clients: Toronto Star, New York Times and CIBC reward programs.

Created materials for the launch of the CIBC Aerogold Advantex program, direct mail, newsletters, and in-store signage.

22 YEARS IN DESIGN + ADVERTISING AND STILL HAVING FUN. OTHERWISE WHY DO THIS?