2012 / Cheil Canada / Samsung Canada. As a title tournament sponsor and official sponsor of Hockey Canada, Samsung wanted to show it’s support and passion for the boys in red. This was a full page Globe&Mail ad in market the weeks before our Canadian team headed off to the 2013 IIHF World Junior Championship.
The ad featured a very passionate call to all Canadian to stand with the Juniors and support them win or loose. And featured all the Samsung screens you could catch all the action no matter where you were. I was the art director and designer on the project.