Joe Borges Designer / Thinker /Type Devil / Doer


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2013 / Pomegranate Letterpress / Pablo The Dog. These very healthy and made with love dog food cakes had a logo, but they wanted to modernize it and give the brand a complete refresh. Rather than completely scrap a loved logo, I took the client made illustration from the original and used it as my starting point. I redesigned the logo, refreshed the colours, typography, and modernized the illustration itself. Along with the logo I redesigned the entire brand and website to give them a unique and fun look. Brochures and postcards were used as marketing pieces for farmers markets as well as approaching some select stores. The packaging, store signage and shopping bags are concepts only at this point.