SPARKLING WATERSAMSUNG CANADA
Launch DM targeted to home appliance industry media and social influencers.
2013 / Cheil Canada / Samsung Canada. When Samsung added a SodaStream sparkling water dispenser built into the fridge that was news worth talking about. I designed a custom box that once opened was an exact size replica of the real thing. And in the spot that you would place your glass, was a die-cut holder which held a sealed flip top water bottle. That bottle was filled using the system and allowed the recipient to actually try the sparkling water. The glass bottle was sourced from Italy, and the flip top kept the water fizzy and fresh. The package was sent to Bloggers and HA industry writers to get the word and buzz out.
