2008 / Ogilvy Canada / Imperial Tobacco Canada. With the launch of Imperial Tobacco new SNUS product in Canada, OgilvyAction was briefed to produce a sales DM piece for sales reps to send to store owners across Canada. I was the art director/designer on the project and created the package, including the dieline while staying with the global brand standards.
This was a bilingual piece and DM package included a Fact Sheet, FAQs, a questionnaire reply card, 2 sample product tins and a DVD with more in-depth info. It was intended to give more information to the store owners and not a consumer facing campaign. Which is why we went with a different colour palette than the actual packaging and consumer campaign for this product.