2014-present / The&Partnership / TELUS. The fun part of TELUS is working with the animals and nature elements from brand, but the library of assets is over a decade old. So one of my goals is to create new assets based on previous ones and try to breath new life into them. When budgets allow, new animals are photographed, but for the day-to-day projects that is not always possible. We are always striving to come up with a clever lines and situations to put the critters into that link back to the strategy behind the brief. And having a tight sandbox to play in can be a blessing when deadlines are tight, but also a good challenge to keep the creative fresh.